Cookie Policy
Last updated: Sep 1, 2026

1. Introduction
1.1 This Cookie Policy explains how BOB Group Limited, a company registered in Hong Kong (“BOB”, “we”, “us” or “our”), uses cookies and similar technologies on the TOKEN2049 website, ticketing and registration pages, and any related online services to which this Cookie Policy is made available (together, the “Website”).
1.2 Cookies and similar technologies may process information about your device, browser, interactions with the Website and, in some cases, identifiers that may constitute personal data. Please read this Cookie Policy together with our Privacy Policy, which explains how we process personal data more generally.
1.3 We use strictly necessary cookies where permitted by applicable law. Where required, we will ask for your consent before using non-essential cookies, including analytics, functionality and advertising cookies. You can change or withdraw your consent at any time through our Cookie Preference Centre, accessible through the “Cookie Settings” link in the Website footer.
1.4 We may update this Cookie Policy from time to time to reflect changes to the technologies we use or for legal, regulatory or operational reasons. The “Last updated” date at the top of this Cookie Policy indicates when it was last revised.
2. What Are Cookies?
2.1 Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.
2.2 Cookies may be "session" cookies, which are deleted when you close your browser, or "persistent" cookies, which remain on your device for a set period or until you delete them.
2.3 Cookies may be set by us ("first-party cookies") or by third parties whose services appear on our pages, such as analytics or advertising providers ("third-party cookies").
2.4 We may also use similar technologies such as pixels, web beacons, and local storage, which work in a similar way to cookies and are covered by this policy.
3. Cookies We Use
Strictly necessary cookies. These cookies are necessary to operate, secure and provide the Website and services you request, including maintaining checkout and registration sessions, remembering your cookie choices, preventing fraudulent or abusive activity, balancing traffic, and enabling security functions. You cannot disable these cookies through our Cookie Preference Centre, although you may be able to block them through browser settings. Doing so may prevent parts of the Website, ticketing or registration process from working properly.
Analytics cookies. Subject to your consent where required, these cookies help us understand how visitors use the Website, including which pages are viewed, how visitors navigate the Website, how they arrive at the Website, and whether the Website is performing effectively. We use this information to improve the Website, ticketing journey and event communications.
Functional cookies. Subject to your consent where required, these cookies remember choices you make, such as language, region, and form preferences, and may support optional services made available through the Website.
Advertising and targeting cookies. Subject to your consent where required, these cookies and similar technologies may be set by us or our advertising, social-media and marketing partners. They may help us measure the effectiveness of campaigns, attribute registrations or ticket purchases, build audiences, and show more relevant advertising on other sites and platforms.
4. Specific Cookies We Use
5. How to Manage Your Cookie Preferences
5.1 Cookie Preference Centre. You can accept, reject or manage non-essential cookies at any time by selecting “Cookie Settings” in the Website footer. Your preferences apply to the relevant Website domain and may need to be reset if you clear your browser cookies or use a different device or browser.
5.2 Browser controls. Most browsers allow you to manage or delete cookies through their settings. Browser controls may not prevent all similar technologies from operating and may affect the functionality of the Website, including ticket purchase, registration and account features.
5.3 Third-party opt-outs. You may also use relevant third-party opt-out mechanisms, including the Google Analytics Opt-out Browser Add-on. These mechanisms operate independently of our Cookie Preference Centre and may not prevent all tracking technologies used on the Website.
6. Do Not Track
Some browsers offer a "Do Not Track" feature. As there is currently no industry standard for how to respond to these signals, our Website does not currently respond to Do Not Track browser signals.
7. Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in the cookies we use or for legal, regulatory, or operational reasons. We encourage you to check this page regularly to stay informed about our use of cookies.
8. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us at info@token2049.com.