Backpack: Creating Culture & Community - TOKEN2049 Dubai 2024
Explore the dynamics of building culture and community within the crypto space with Tristan Iver at TOKEN2049 Dubai 2024. In this compelling talk titled "Backpack: Creating Culture & Community," Iver, co-founder of Backpack Wallet, Backpack Exchange, and Mad Lads, shifts the dialogue from technology and products to the importance of community in the crypto industry. Through storytelling, Iver reveals the strategies and insights behind forging a thriving community that becomes the heartbeat of a successful project.
Iver shares the transformative journey of the Mad Lads community, highlighting how a coalition of engaged individuals can create a significant advantage for any project. He emphasizes how culture and community, rather than just focusing on price and product, are at the core of success in the crypto world. By leveraging social platforms like Twitter, Backpack fostered an environment of creativity and engagement, eventually expanding their reach significantly.
Key insights include the power of memes in gaining attention, the impact of a private Discord on community growth, and the unique social identity provided by what would become the top Solana NFT project, Mad Lads. Iver further explains how fostering genuine connections and caring deeply for community members can lead to improved product distribution and shorter feedback cycles, ultimately accelerating growth and innovation.
Join us to uncover how culture and community can elevate your project's success. Remember to like, comment, and subscribe for more insightful discussions from TOKEN2049 Dubai 2024.
