How Music Will Deliver the First Mainstream Consumer Success in Web3 - TOKEN2049 Singapore 2023
Explore the future of digital music in the dynamic talk, "How Music Will Deliver the First Mainstream Consumer Success in Web3," presented by John V, CEO of Napster, at TOKEN2049 Singapore 2023. Delve into the transformative potential of music as the ideal catalyst for mainstream adoption of Web3 technologies. This session provides a fascinating historical overview of digital music's evolution and illustrates how Napster is pioneering a new era of artist-fan interaction.
John V reflects on Napster's groundbreaking role as a decentralized platform in the late 1990s and its ongoing journey as the oldest running streaming service. He highlights the stagnation in the streaming industry and illustrates a vision where Web3 enables deeper engagement between artists and super fans. The talk emphasizes that artists are eager to move beyond traditional platforms and leverage the innovative capabilities of Web3, opening up new revenue streams through virtual experiences and digital goods.
The presentation further explores how Napster intends to capitalize on its unique position in the industry, utilizing existing rights and brand loyalty to spearhead the shift toward what John describes as "Web 2.5." By integrating community-driven tools and co-creator opportunities, Napster aims to shape a new music ecosystem where fans can engage directly with artists and partake in the creative process.
Join us to witness how Napster plans to invigorate the music industry with web3 technologies, fostering a community that bridges the gap between artists and fans. Don’t miss out on this opportunity to learn how music can be the key to unlocking Web3's full potential.
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