Solving Crypto’s Marketing and Branding Problem - TOKEN2049 Singapore 2024
Explore the pressing challenges and transformative solutions in the world of cryptocurrency marketing and branding with our insightful talk from TOKEN2049 Singapore 2024. As the CEO of Igloo, the organization behind the popular NFT project Pudgy Penguins, takes the stage, he delves into the pivotal issues hampering crypto adoption and shines a light on the untapped potential of consumer-focused crypto applications.
Over the past decade, the crypto industry has been heavily focused on technological development and infrastructure. However, this has often overshadowed the need for effective marketing and branding, resulting in consumer skepticism and a reluctance to engage with crypto products. Our speaker argues that the solution lies in 'consumer crypto'—blockchain-powered apps designed for everyday use by the general public.
The presentation breaks down consumer crypto into three phases: discretionary, necessary, and essential spending. Initially focusing on discretionary spending, such as gaming, social platforms, and digital collectibles, these applications draw users through fun and engaging experiences that transcend the crypto community. By building a solid user base through these enjoyable products, businesses can seamlessly transition consumers into necessary spending like savings and payments, and eventually, essential spending.
The vision presented emphasizes a shift from a fragmented approach to a more calculated and focused strategy, encouraging blockchain developers to prioritize consumer-friendly experiences. This targeted strategy aims to overcome existing stigma and propel crypto into mainstream consumer markets, opening the door to massive growth potential.
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