The Future Of Retail: A Decentralized Economy Of Data - Eran Eyal @ TOKEN2049
Explore the transformative vision for the future of retail in Eran Eyal's insightful talk, "The Future Of Retail: A Decentralized Economy Of Data," presented at TOKEN2049. Delve into Eran's groundbreaking approach that places data ownership back into the hands of users, reshaping the retail landscape while empowering consumers and businesses alike.
With over 719,000 users from just two 30-day pilots, the universal shopper profile developed by Eyal's team is revolutionizing how purchase data is managed and utilized. This innovative system allows users to control three to five years of their purchase history, providing retailers unparalleled personalization opportunities without sacrificing consumer privacy. Discover how artificial intelligence-driven games and decentralized infrastructures foster a new era of efficiency and personalization, ultimately benefiting both the economy and individual customers.
Eyal discusses significant challenges faced by traditional retail, highlighting how inconsistent user identification and messaging lead to lost opportunities and sales. Learn how this visionary approach addresses these issues by creating a more cohesive and transparent data economy, paving the way for enhanced customer experiences and increased revenue through effective data utilization.
Join the movement towards a decentralized retail future where consumers earn rewards for their data while enjoying tailored shopping experiences across worldwide platforms. For more insights into this revolutionary topic, don't forget to like, comment, and subscribe for the latest updates from TOKEN2049.
