The Future Of Retail: A Decentralized Economy Of Data - Eran Eyal @ TOKEN2049
Join Eran Eyal in this insightful session from TOKEN2049 as he delves into "The Future Of Retail: A Decentralized Economy Of Data." As retail evolves in the digital age, it's crucial to address challenges like user identification, data ownership, and personalized customer experiences. Eyal shares the exciting potential of a decentralized approach, highlighting a vision where users regain control over their personal data, transforming how retail interacts with consumers.
Eyal discusses his project, which has already engaged 719,000 users in two pilot programs, showcasing a revolutionary shopper profile system that empowers users with full visibility of their purchase history from the past three to five years. This innovative approach not only provides enhanced personalization for users but also disrupts traditional retail marketing by introducing cryptocurrency, allowing users to earn while interacting with targeted ads.
The talk addresses the pressing issue of failing retail giants and the lack of multi-channel user identification, which affects 93% of retailers. By leveraging blockchain technology and distributed artificial intelligence, Eyal introduces a groundbreaking solution that keeps user data secure while enhancing personalized retail experiences across networks of retailers.
Learn how decentralization is reshaping the retail landscape, with practical applications and tangible results from high-profile partners. Eyal's vision offers retailers the opportunity to adapt and thrive, using user profiles to boost transactions and personalize the retail experience, ultimately putting power back in the user's hands.
We invite you to engage with this transformative discussion. Like the video if you find it insightful, share your thoughts in the comments, and subscribe for more content from TOKEN2049, where we explore groundbreaking innovations in the blockchain and retail economies.
