TOKEN2049 - Keynote: David Wachsman
Explore the transformative journey of media within the blockchain industry through the insightful keynote by David Wachsman, Founder and CEO of Waxman, at TOKEN2049. As a leading figure in the public relations sector for blockchain, Wachsman shares his deep expertise on the evolving responsibilities and roles of media in the crypto sphere.
This talk delves into the early days of cryptocurrency media coverage, highlighting its transition from a collective of enthusiastic trade publications to the participation of seasoned journalists and top-tier global media. Wachsman chronicles significant milestones, from Bitcoin's historic rise and fall to the media's increasing sophistication amidst the ICO boom of 2017. He explains how reporters have evolved from promoters to vigilant gatekeepers, underscoring the importance of investigative journalism in maintaining industry integrity.
In an era where the media's influence can sway market dynamics, Wachsman emphasizes the need for companies to present genuine value and concrete products to capture media attention. He foresees further consolidation in crypto media and anticipates diversified coverage from tech-focused reporting to in-depth personalities of the blockchain world.
This keynote not only provides an insider perspective on the interplay between media and blockchain but also offers entrepreneurs key strategies to better engage with the press. Join David Wachsman as he unpacks the past, present, and future of media's role in blockchain innovation.
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