TOKEN2049 - Own Your Data - Matias Travizano (Wibson)
Explore the transformative potential of personal data ownership in Matias Travizano's enlightening talk at TOKEN2049. As the founder and CEO of Wibson, Travizano addresses critical issues surrounding data privacy and the monetization of personal information. In a world where companies profit immensely from collecting and selling consumer data, often without explicit consent, Wibson is pioneering a decentralized, Ethereum-based personal data marketplace that empowers individuals to take control and benefit from the value of their data.
Travizano emphasizes the core principles guiding Wibson’s development: transparency, anonymity, fairness, and control. These values ensure that data owners are fully informed and consenting participants in the marketplace, deciding who can access their data and for what purposes. The platform's unique architecture includes data notaries to verify the authenticity of transactions, ensuring that data exchanges remain trustworthy.
The talk further highlights the booming market for personal data, with U.S. consumer information generating $240 annually just from digital advertising—a figure poised to grow as AI technologies advance. Wibson’s solution involves a user-friendly application allowing individuals to securely sell data, stored encrypted on their devices, to businesses willing to buy it under clear terms.
Recently, Wibson has achieved significant milestones, including 60,000 successful data transactions and partnerships with major firms like Telefonica. With Travizano's vision, the data economy is pivoting towards inclusivity, bringing thousands of new users into the crypto ecosystem through their data.
Join the conversation and learn how Wibson is reshaping the future of data ownership. Don’t forget to like, comment, and subscribe for more insights from leaders in the technology and finance sectors.
